Susanne Bartsch “the world behind the woman.” When it comes to nightlife, there is nowhere in the world like New York City. Few places can support and finance the lives and livelihoods of a whole community of artists working in that space — literally, figuratively, creatively, and in many other ways that intersect with it and are encapsulated by it.

And for the better part of four decades, Swiss-born Susanne Bartsch has served as the reigning queen of this scene. Bartsch reflected on her rise in the club scene after opening a small boutique in SoHo in the 1970s, her activist work for HIV/AIDS through the Love Ball and her matriarchal role for a continually-revolving door of young artists and creatives.

Now, filmmakers are looking to fund a full-feature doc about her life using the crowdsourcing platform Kickstarter. “It’s one of those magical stories, really,” Susanne Bartsch told The Huffington Post. “I’m not out there planning and thinking I should have a documentary.”

It all started after directing duo Anthony&Alex premiered a short fashion film at Bartsch’s weekly summer party On Top — literally on the roof of The Standard Hotel’s Le Bain — in 2015. “I liked it,” Bartsch elaborated. “It looked sort of different – Warhol now but then but not Warhol.”

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The short film premiered just as Susanne Bartsch was preparing to showcase decades worth of fashion and looks via an exhibit, “Fashion Underground: The World of Susanne Bartsch“ at The Museum at FIT. She invited Anthony&Alex to view the show in the hopes of documenting the experience, but their vision shifted the project into a full-length documentary about the life and legacy of Susanne Bartsch called “@Bartschland.”

“After we started following her around and attending her events, we started to become aware of an art community that doesn’t get the right kind of attention at all,” Anthony&Alex told The Huffington Post. “So many people who attend her events are artists whose medium is their own body and look. They’re incredible people. Everyone is expressing themselves, and Susanne Bartsch is giving them a place and platform to be seen. She’s practically a museum curator, and the people who attend her events are artists using the club as a gallery. Susanne enables so many people to express and be themselves when it feels like society as whole tries to squash anyone that fits outside ‘the norm.’”

“It’s a New York story as much as a story of life,” Susanne Bartsch continued. “You know, I travel around the world with what I do. And the message is really about, ‘what‘s the norm?’ The norm is who you want to be. Don’t be afraid of who you want to be; you can be anything you want to be. You just have to have faith in what you feel and go for it.”